Make the most of your research with EPG Specialty Media's Omnibus Consumer Panel. Our expert team is ready to help you harness the power of consumer insights for your business success.
Deep Dive into Consumer Insights with Our Omnibus Panel
Our Omnibus Consumer Panel is your gateway to understanding consumer behaviors and preferences. Whether you're exploring the market at large or focusing on the powersports and beverage alcohol industries, we're here to assist you.
Benefits of Our Consumer Panel
Are You Ready to Empower Your Research?
Leave the guesswork behind and strengthen your business strategy with our Omnibus Consumer Panel. Our team is ready to assist you in understanding your market and driving your business forward.
Data Profilers We Collect
Maximize your data collection strategy by filtering with our many profilers.
Basic Demographics
- Age (Birthdate and Age Range)
- Generation (Gen Z, Millennial, Gen X, Boomer)
- Gender
- Income Bracket
- Education Level
- Race and Ethnicity
- Marital Status
- Employment Status
- Occupation
- Military Service
- Postal Code
- City
- State/Province
- Region
- Country
Home & Family
- Family Composition
- Household Composition
- Household Type Lived In
- Neighborhood Type
- Home Ownership Status
- Home Improvements Made in Past 12 Months
- Years at Current Residence
- Relocation Plans
- Secondary Residence
- Languages Spoken in Household
- Personal Vehicle(s) Owned at Home
- Personal Vehicle Brand(s) Owned
- Plans to Purchase/Lease a New Vehicle
- Pet Ownership
Media & Entertainment
- Preferred Media Type
- Cable/Satellite TV Channels Watched
- Cable/Satellite TV Frequency
- Streaming Services Subscribed To
- Streaming Services Frequency
- Preferred Movie and TV Genres
- Social Media Platforms Used
- Social Media Frequency
- Music Streaming Services Subscribed To
- Music Listening Frequency
- Preferred Music Genre
- Podcast Platforms Used
- Podcast Listening Frequency
- Printed or Digital Magazines Read
- Magazine Frequency
- Printed or Digital Newspapers Read
- Newspaper Frequency
- Preferred Reading Genre
- Reading Frequency
- Powersports Events Attended
- Powersports Event Frequency
Lifestyle & Interests
- Daily Activities
- Leisure Activities
- Work-Life Balance Satisfaction
- Exercise Frequency
- Gym Membership
- Sleep Pattern
- Mental Health Practices
- Diet and Food Preferences
- Home Cooking Frequency
- Food Purchasing
- Dietary Supplements
- Personal Development Goals
- Creative Pursuits
- Outdoor Activities
- Interests in New Skills
- Travel Frequency
- Travel Accommodation Preferences
- Sports Participated In
- Sports Watched Live or Broadcasted
- Score on the Big Five Personality Traits
Habits, Beliefs, and Behaviors
- Shopping Preferences (Online vs. In-Store)
- Online Shopping Frequency
- Prioritization of Time
- Prioritization of Spending Money
- Approach to Major Life Decisions
- Approach to Large Purchases
- Preferences for Socializing with Others
- Personal Core Values
- Voter Registration Status
- Engagement Level in Politics
- Political Affiliation
- Voting Behavior
Technology
- Adoption Level of New Technology
- Types of Devices Owned in Household
- Frequency of Devices Owned
- Attitudes Toward Technology
- Emerging Technology Interests
- Comfortability Level of Technology
- Importance of Having Up-to-Date Technology
Finance
- Financial Confidence
- Source of Financial Advice
- Approach to Spending and Budgeting
- Budgeting Frequency
- Saving Strategy
- Emergency Fund
- Approach to Investing
- Types of Investments
- Debt Management
- Short-term Financial Goals
- Long-term Financial Goals
- Types of Insurance
Powersports
- Motorcycle(s) Owned
- Motorcycle Type(s) Owned
- Motorcycle Brand(s) Owned
- Dirt Bike(s) Owned
- Dirt Bike Brand(s) Owned
- Scooter(s) Owned
- Scooter Type(s) Owned
- Scooter Brand(s) Owned
- ATVs Owned
- ATV Type(s) Owned
- ATV Brand(s) Owned
- UTVs/Side-by-Sides Owned
- UTV/Side-by-Side Type(s) Owned
- UTV/Side-by-Side Brand(s) Owned
- Snowmobile(s) Owned
- Snowmobile Type(s) Owned
- Snowmobile Brand(s) Owned
- Boat(s) Owned
- Boat Type(s) Owned
- Boat Brand(s) Owned
- Personal Watercraft(s) Owned
- Personal Watercraft Brand(s) Owned
- Electric Bicycle(s) Owned
- Electric Bicycle Type(s) Owned
- Electric Bicycle Brand(s) Owned
- Powersports Vehicles Rented Past 12 Months
Outdoor Power Equipment
- Types of OPE Owned
- Brands of OPE Owned
- Types of OPE Rented Past 12 Months
Beverage Alcohol
- Beverage Alcohol Consumption
- On-Premise Channel Frequency
- Proximity Preference for On-Premise Purchases
- Off-Premise Channel Frequency
- Proximity Preference for Off-Premise Purchases
- Online/Delivery Channel Frequency
- Categories of Alcohol Consumed Past 12 Months
- Type(s) of Beer Regularly Consumed
- Type(s) of Wine Regularly Consumed
- Type(s) of Spirits Regularly Consumed
- Type(s) of Traditional Cocktails Regularly Consumed
- Type(s) of Hard Seltzers Regularly Consumed
- Type(s) of Ready-to-Drinks Regularly Consumed
- Hard Seltzer Brands Regularly Purchased
- Ready-to-Drink Brand(s) Regularly Purchased
Schedule a Call to Access Our Omnibus Consumer Panel
Take the first step towards enhanced market research. Schedule a call with our team to learn how you can leverage our Omnibus Consumer Panel for your research or to obtain more information.
